case study

High Road Craft

High Road Craft began with a delicious concept of innovative craft ice creams and sorbets by chefs for chefs, but needed leadership and experience in developing new sales channels and strategic accounts while maintaining focus in the face of temptation elsewhere. Discover how Craft Catalyst helped High Road double-down on its core business and secure a strategic partnership to accelerate revenue growth without spreading itself thin across too many interests.


High Road Craft was founded with their sights on becoming the leading purveyor of ultra-innovative premium ice cream “by chefs for chefs”. In this way, the focus for the company was squarely on the foodservice channel. But retailers soon came calling, causing High Road to stretch their limited resources across multiple channels and, in so doing, lose their focus.


Well versed in the pitfalls awaiting startups that pursue retail availability too early, we understood High Road’s needs in terms of sales leadership and capital, and we understood the importance of returning attention to the foodservice channel to drive the business, particularly as so much of the channel had gone untapped to date.

key results after working with craft

Exclusive agreement for High Road to produce, market and sell Ciao Bella Gelato & Sorbetto into foodservice (HR subsequently acquired CB in 2018)

Noteworthy new business wins including Sysco and US Foods accounts to drive national availability in foodservice

Menu placement on Delta Airlines

2015 run-rate over 5X 2013 revenues

let’s talk

And see how we can help your business drive results