Today, Kill Cliff is a leading brand of clean energy drinks with a strong brand promise and a burgeoning following among the active lifestyle consumer, but at the time we met the company was struggling to gain a foothold in the marketplace. Boot-strapping their way, short on human resources, thin on retail availability, but loaded with potential best represented by a rapidly growing Crossfit community-based following on Facebook. Find out how we helped them become a performance beverage powerhouse in just a couple years.
High Road Craft began with a delicious concept of innovative craft ice creams and sorbets by chefs for chefs, but needed leadership and experience in developing new sales channels and strategic accounts while maintaining focus in the face of temptation elsewhere. Discover how Craft Catalyst helped High Road double-down on its core business and secure a strategic partnership to accelerate revenue growth without spreading itself thin across too many interests.
In 2018, LesserEvil had started to find its footing as a better-for-you snack company with a leading organic popcorn brand beloved among natural foods retailers and consumers, with a new line of puffed snacks successfully launched at Whole Foods nationally, and a robust pipeline of innovation in development. Yet the writing was on the wall that the company was headed down a tricky path due to a disjointed packaging strategy. Learn how we helped LesserEvil course-correct for the future.